Zara New Campaign; Spring/Summer 2014

Every single spring day brings emotions and exciting news in fashion industry. Designers and labels continue they great mission of making our reality brighter. At this time Zara will try to inspire you.

Zara new 2014 spring/summer campaign has already been launched and it is really memorable event for the label. Group of professional hair stylists, makeup artists and surely designers represented quite interesting campaign that immediately gained attention of fashion devotees.

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I spite of the fact that Zara always represents wearable and stylish clothing at this time designers totally changed conception. New campaign is quite daring; no one can say that they are casual but they do attract attention and they are worth to be considered. 

For campaign director chose models Kirstin Liljegren, Amanda Murphy, Ashleigh Good and Mijo Mihaljcic. Photographer Patrick Demarchelier chose really interesting background for campaign.

The main feature of Zara spring/summer collection is cropped and asymmetric lines. Cropped tops, skirts, dresses, shorts and jackets look very cool. Unlike bold cuts color palette is quite simple. Classy black and white is combined with turquoise. Another distinguishing feature of collection is the combination of fabrics; transparent details are common that give additional drama to garments. What about color combos and prints? Garments are mostly monotone except of the line with floral prints.

This is all about Zara 2014 spring/summer campaign. I cannot say that those are casual styles and they will be included in bestsellers of the season yet Zara is the label that will not leave you indifferent.

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